Areas of expertise

UNFILTER helps accelerate our partners’ expansion strategies in Japan through our comprehensive expertise in the areas of business acceleration, RTM excellence and transformation. Here is some of what we do:


Strategic Partnerships

Envision, recommend and build strong distribution partnerships
Deploy brand strategy and plans
Co-manage off-trade/on-trade teams and key accounts on behalf of our clients and distributors
Advise and train salesforce members


Route-to-Market Excellence

Craft effective RTM strategies
Conduct analysis of distribution, performance gaps, and value chain
Propose winning channel/customer strategy and commercial initiatives


Business Model Transformation

Recommend transformational business/distribution models
Proactively create a direct distribution structure / build team and capabilities
Support the acquisition of local distributors
Conduct screening, negotiation, and post-merger integration


Go-To-Market Execution

Execute agile go-to-market strategies
Engage customers with robust trade marketing and shopper/digital support
Craft compelling trade stories
Develop winning brand materials and promotion tools


Innovation Strategy

Apply iterative design thought process to understand and redefine the jobs-to-be-done
Ideate and quickly propose innovations platforms
Build and assess prototypes
Lead product development
Support technical teams and deliver superior liquids