Our Approach

Japan’s wine and spirits market is huge and complex, and in our experience, misconceptions act as a sort of “filter”. Based on our years of collective experience, we are able to support our business partners’ true potential in Japan through our comprehensive, “unfiltered” consultancy.

Our Approach

Japan’s wine and spirits market is huge and complex, and in our experience, misconceptions act as a sort of “filter”. Based on our years of collective experience, we are able to support our business partners’ true potential in Japan through our comprehensive, “unfiltered” consultancy.

Why us?

UNFILTER is passionate about ensuring long-term success. Our day-to-day work in the field has allowed us to accumulate unparalleled local insights of the trade on both macro and micro levels, including those relating to market trends, the competitive landscape, and the value chain.

Our unrivaled expertise makes us uniquely poised to reach across key beverage categories including wine, spirits, RTD and beer. Through our strategic, down-to-earth approach, we are able to take the business of our selected partners up to the next level.

Our team

We are a boutique team of beverage experts who bring to the table our unique insights regarding complex distribution, leverageable customer insights, and forging the necessary routes to success.

Vincent Nicol, President

Our team

We are a boutique team of beverage experts who bring to the table our unique insights regarding complex distribution, leverageable customer insights, and forging the necessary routes to success.

Vincent Nicol, President

Let’s have a chat!

Contact us to have a chat about your expectations, needs or challenges.